Members Only Gym
In 2024, we developed an evergreen campaign for Gymnasium that worked exceptionally well.
By studying their direct and indirect competitors, target demographic, offerings, best-performing campaigns and positioning; we developed the “Members Only Gym” concept.
Taking inspiration from private member clubs that offer an exclusive and social community, we concluded that Gymnasium offers a similar promise in a gym setting.
This idea moved Gymnasium away from the competition who's advertising focused on price and free trials, and instead focused on the quality of their facility and services.