The Traditional Marketing Principles That Drive Down CPA, Boost AOV, and Increase LTV

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While many agencies chase the latest “tricks and trends” to improve ROAS, our approach is anchored in time-tested marketing principles.

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Our team combines proven marketing fundamentals with up-to-date media planning and buying strategies to achieve outstanding results. The greatest performance lift comes from campaign messaging - better messaging means lower CPAs and higher returns on your marketing investment.

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To craft high-performing messages and unlock substantial client wins, we work to understand the audience and address key questions:

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1. Understanding Mass Desire in the Marketplace:

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What are the core needs or desires driving consumer interest in this product? It sounds simple to answer, but often times there’s misalignment between the messaging used in the advertising, and the desires identified from research.

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2. Gauging Audience Awareness:

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How well does the target audience understand how the product fulfils this desire? This “state of awareness” is essential to crafting messages that connect.

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3. Evaluating Market Sophistication:

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How many similar products have consumers already encountered? For a customer who has seen it all, we need a fresh approach that goes beyond typical claims and product visuals. We’ve found that each of these factors profoundly impacts the messaging that resonates.

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If an audience has tried multiple products, been exposed to numerous ads, and seen promises from all angles, the ad we deliver needs to connect with them differently. This type of marketing would be completely different to the ad that a less saturated audience will respond to.

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Results from Aligning Data with Creative Execution

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One recent analysis of a client’s creative campaigns underscored just how critical this alignment is. When ad messaging didn’t match the audience’s desire, state of awareness, and sophistication, we saw the CPA spike to more than double that of winning ads. The difference? Misalignment of messaging - even when visual elements remained the same.

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Effective advertising isn’t just about clever visuals or catchy phrases; it’s about strategically calibrated messaging that meets the customer exactly where they are.

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Contact Us To Learn More

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Are you looking to work with a marketing team dedicated to driving performance for your brand? Contact us today to discuss your needs.