Online marketing platforms streamline the process of bringing in leads, boosting engagement, and generating sales. They offer a selection of marketing tools for communication with customers, and their ease of use helps circumvent the need to hire a technical team.

Of all the platforms out there, GoHighLevel and ClickFunnels are two of the most popular. Both offer similar building tools, but differ considerably in a few key aspects.

So which should you use for your marketing? In this post, I’ll break down the main features and pricing of each platform, and compare the two to see which provides more value for money.

ClickFunnels

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ClickFunnels has been around since 2014 and specialises in providing a simple, yet powerful sales funnel builder.

Sales funnels are some of the most powerful tools a marketer has at their disposal. Funnels simplify the sales process and generate high levels of conversions, but aren’t always the easiest to build from the ground up. Luckily, funnel builders like ClickFunnels offer simple drag-and-drop tools that make the design process effortless, even if you don’t have coding skills.

The primary audience for ClickFunnels is entrepreneurs looking to create their own funnels. It offers a variety of templates to build off and makes it easy to create streamlined, visually appealing funnels in a fraction of the time.

There are two main plans available: Standard and Platinum. The standard plan costs $97 a month and lets you create three domains, twenty sales funnels, and 100 landing pages. The platinum plan costs $297 a month and offers unlimited funnels, unlimited landing pages, and nine domains. A more expensive third plan, Two Comma Club X, exists for entrepreneurs who have made more than $1 million with ClickFunnels. This plan is priced at $2,497 a month and offers unlimited funnels, unlimited landing pages, and 27 domains.

Pros:

• Powerful builder for creating elegant sales funnels
• Number of templates to choose from
• Simple, non-intimidating interface
• Consistent and reliable

Cons:

• Few tools other than funnel builder
• Limited tech support
• Expensive

GoHighLevel

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Created in 2018, GoHighLevel is white-label software intended for marketing agencies and professionals. It offers all-in-one Customer Relations Management (CRM) and a robust Content Management System (CMS)

There are a wide selection of marketing services available on the platform. These include a sales funnel builder very similar to the one included with ClickFunnels, automated marketing tools (for SMS, e-mail, calls, messenger, and voicemail), analytic tools, and sales and call tracking. You can skip the need for periphery software and have all your tools in one place, saving you time and money.

GoHighLevel has two primary plans and an optional upgrade. The Agency Starter Account costs $97 per month and gives you access to all the main tools, but for one account only (either your own or a client’s). The second plan, Agency Unlimited Account, costs $297 per month and gives you everything in the Starter Account, as well as letting you use as many accounts as you like. The Agency Unlimited Account also lets you create a branded desktop app of your own. You can personalise its appearance to fit your brand or business. Finally, the White Label Account is an upgrade to the Unlimited Account costing $497 per month. With the upgrade, you can make a customised white-label mobile app for your business. This app also lets you access your data on the go.

Pros:

• Wide range of marketing tools including funnel builder
• More options for automation
• Good value for money
• Extensive tech support

Cons:

• Less focused on single tool
• Steeper learning curve, can be intimidating to newer users

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Conclusion

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Although both platforms offer useful tools, GoHighLevel comes out on top. With a far more robust range of marketing tools at a similar price, it’s a no-brainer.

If you wanted to build a full campaign with ClickFunnels, you would need to purchase additional software. For example, email automation software like Mailchimp for $14.99 a month, call tracking software like Mediahawk for $70 a month, etc. This means you would need to pay an additional lump sum every month. GoHighLevel, on the other hand, has all tools integrated into its service, saving you money and making management more streamlined.

Both offer 14-day free trials, so we recommend trying each out and seeing for yourself which you prefer. In our opinion, however, GoHighLevel is the way to go.